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Did you know that about 85% of Internet surfers use search engines at
least once a day in order to conduct searches through search engines?
Undoubtedly, this is an amazing statistic. Search engines record about
500 million queries a day which makes it all the more critical for your
web site to rank prominently in the search engine hierarchy. In order
for you to increase online traffic to your web site, there are a number
of things you should not be doing. We will tell you what they are and
why you shouldn't be doing them.
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Your web site is indexed by search engines with the help of computer
programs called crawlers, spiders or searchbots. There are minor
differences in these terms but they essentially mean the same. These
search agents visit your site, index and catalog it, and help your site
to be featured in search engine results, (SERs). Guess what happens if
you make it difficult for your hairy search engine visitors to check
your site out. They simply go away. A search engine spider is like an
honored guest and should be treated royally with respect and dignity.
After all, the search engines are the anchors for your ROI edifice.
In order to increase online traffic to your web site, here are a few
things you should avoid:
1. Eliminate frames, dynamic URLs, Flash animations, image
map links, and javascripts for navigation-- essentially, all
forms of graphic links for site navigation. These impede
search spider mobility. Use text links instead with a graphic
image right next to them. Use Flash animations on web pages
which are not important enough to need search engine
indexing.
2. Your site should load quickly and page length should be no
more than two or three screens long. The fewer, the better.
Excessive use of graphics always tends to slow down the page
load factor. If you must use high-density graphics due to the
nature of your profession, invest in a fast-loading web hosting
service. This move will please not only the search engine
spiders but also your human visitors who are also your
prospective customers.
3. Consider eliminating popups all together in order to increase
online traffic to your site. Popups are not only irritating to
your human visitors who are eventually compelled to use
popup blockers, the search engine spiders don't like them
either because they tend to build barriers to the process of
effective site indexing.
4. Never pick up someone else's content with or without
permission. If the search engines classify you as a site with
duplicate content being recycled by you, chances are that you
will never be allowed to rank on search results. Many SEO
consulting firms offer SEO copywriting services which you
should consider using if you have never written
professionally.
The winning strategy is to play it safe. Realistically speaking, you
should do what you do best and leave the SEO to experts who
specialize in this field. If you are on a budget, consider working with
a SEO company from India or Dubai. You will not only receive top-
notch service, your click-through ratios and call-to-action rates will
increase dramatically thus impacting your bottom line in the final
analysis. These SEO consultants will reconfigure your web site to
increase online traffic and will set up highly affordable 24/7
monitoring services so that you receive regular traffic reports, web
statistics reports and feedback about new search engine spider
updates.
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