| |
When you display web content on your site which is rich in
information, facts, figures or even an opinion that is valid and logical,
other web masters tend to link to your site so that their readers and
customers can also benefit from the breath and scope of knowledge
you have presented on your site. Why couldn't they simply copy this
content-- cut, copy and paste it on to their own web sites? Because of
copyright law.
You are not supposed to copy web pages from other
web sites on to your own web site without prior permission unless it
is free of copyright. Be sure to read the Copyright Notice on the web
page to find out whether or not you can copy the content. Many
information-rich web sites such as newspapers like the Wall Street
Journal, New York Times and Washington Post charge a fee to allow
you to copy their articles on to your web site. This is called content
licensing.
Fortunately, you don't ever have to pay a fee to link to someone
else's web page. This is not a violation of copyright law. When many web sites find your web content innovative, original and informative,
they will simply link to your site. As a courtesy, they will sometimes
write to you and tell you that they are linking to your site. Sometimes
they don't. Google and Yahoo, however, offer link checking services
which allow you to identify sites that are linking to your web site. The
greatest outcome of this practice of which you, incidentally, are the
beneficiary, is that the more web sites link to you, the higher your site
is ranked by Google, Yahoo, MSN and the other major search
engines. These web pages are often presented in the form of articles
like the one you are reading and are often referred to as SEO articles.
If you are not a writer but have interesting and original ideas on a
specific subject-- domain knowledge in other words-- you can appoint
a SEO consulting firm to write these SEO articles for you on a subject
that is relevant to your web site and ask the SEO consulting firm to
publish this content on your site. SEO consulting firms located in
India and Dubai charge less than a third of what SEO consulting firms
located in developed countries such as the UK and the US will charge
you for this service. So the next time you get ready to launch a SEO
campaign for your site, why not ask a SEO consulting firm in Dubai
or India to generate back links for you through SEO articles. You will
be glad you did.
|